Instant Pot® is the number one selling brand on Amazon.com with one of the highest overall customer ratings. An Instant Pot® Community on Facebook boasts over 1M+ highly engaged members and is rapidly growing as a resource for Instant Pot® users to share recipes, offer tips, product suggestions and ask questions. It's no surprise that thousands of positive online customer reviews exclaim sheer enthusiasm, excitement and praise for the product, along the lines of: "I LOVE my Instant Pot®!"; "Game changer for food prep" and "An absolute godsend…" Today, Instant Pot® products are available at all major retailers in addition to Amazon.com. All this is just the beginning for a company that set out to develop a brand that meets the needs of consumers with active, busy, healthy and environmentally conscious lifestyles.